When many of us are still hoping that NOKIA could divorce Microsoft and then make a strong comeback in the year of 2016, now here comes another piece of not so encouraging meanwhile somewhat disappointing news from the ongoing CES. Someone from the higher ranks of Lenovo just announced that the company is considering phasing out the Motorola brand in the near future, and replace it with its own Lenovo. What happened to the “Hello Moto” that everyone is so familiar with? Why is it following NOKIA’s steps?
Before trying to find the possible answers to these questions, let’s have a simple look back of Motorola in the past few years. In August 2011, Motorola Mobility was sold to Google at a price of $12.5 billion, and then the latter re-sold it to Lenovo in January 2014, less than three years later after taking away more than 20000 patents, the original intention for acquiring Motorola Mobility in the first place. It seemed that Lenovo just got an empty shell by spending $2.91 billion. However, at that time, CEO Yang Yuanqing said after the deal “It’s our treasure and we plan to not only protect the Motorola brand, but make it stronger.”
Unfortunately, time changes, and sometimes, so does people’s mind! To the outside world, Mr. Yang is eating his own words. But inside the company, maybe they don’t think that way. As a matter of fact, by wiping off the Motorola brand, the company does not mean to kill the Moto lineup. What will be missing in the future from Lenovo made Moto mobile devices is just the name of Motorola, which means that the classic batwing logo will survive, standing alongside with Lenovo’s blue logo.
Now, we seem to understand the real intention behind the idea: Lenovo wants to transfer the Motorola’s fading away brand recognition to its own, so as to pave the way for a hopefully better future. Considering that both Motorola and Lenovo’s current smart phone lines are falling far behind Apple and Samsung, and even the other rising up Chinese manufacturers like, Huawei, Xiaomi, and Meizu, etc, will Lenovo’s good wish finally work out? What do you think? Don’t hesitate to let us know your opinions in the comments below.
Oh! By the way, if you are still a Moto fan who owns whether the classic Moto models, like the Droid, the Razr, or the more recent Moto G and Moto X, with the DVD ripper software, Blu-ray ripper software and video converter software from DVDFab, you can convert your DVDs, Blu-rays and other personal videos to enjoy on these phones when you are out of home on the move.
